Chasing others’ success is a major trap for anyone who gets into running their own business. I suppose it’s an extension of comparing yourself to someone else. You see that person with their success, you would like to be able to match that (or trump it!), so you start doing what they do.

It’s so easy to do. Mimicry is easy. Finding what you are passionate about and working hard towards building something truly unique, truly a reflection of you, that is much harder.

Cheers,
Eric