What you write or podcast is not the only type of marketing you do. Every interaction you have with your prospects is marketing. From your initial email to your contract, it all speaks of what it’s going to be like working with you.
Conferences can be a great time, or tiring depending on your view. The real question is do they bring in business for you? Are they worth it? If so, which ones should you attend?
While we don’t see a new social media channel weekly anymore, we do see new options pop up a number of times a year. Should you rush to use them as they come out? Should you wait? How long should you wait to join the latest greatest all singing all dancing social channel?
You know you should be putting out content regularly to get in front of your clients but what about writing for your colleagues? Is it worth it? What’s the biggest trap people fall in to when they generate content for their sites or for guest posts? Watch today to find out.
It’s clearly a great use of your time to read a bit via your phone while you’re standing in line right? I mean otherwise you’re just standing there not being productive. I’m sorry to say that you shouldn’t just be pulling that phone out every minute. You should be bored in line sometimes.
Despite our best efforts we still have to deal with paper. You still get receipts you can write off while your out. You still need to write things down sometimes. You need a way to track all those pieces of paper. Today I’m talking about how I deal with the paper that comes in to […]
It’s so easy to see some new web ‘thing’ come along and think it’s awesome. Sure there is some utility but is there really enough benefit to offset the bad things that come along with it?
The weekly review is a key part to an effective productivity system. When I’ve tracked my productivity I’ve seen a 15 – 20% drop in what I get done in a week if I miss my weekly review. Today I’m going to tell you what my quarterly, weekly, and daily review process looks like.
I know you want to be productive, actually a better word is effective. I say effective and NOT productive because you could productively do work that you shouldn’t have been doing in the first place. Effective is doing well the work that you should be doing. Today I’m going to talk about GTD, Zeigarnik effect, […]
We’ve spent the month talking about questions to ask clients and how to ask them. One thing to remember is that you don’t just use one method for the whole call, that’s going to sound wooden. Use all of them and learn to flow between them. Maybe start with the 5 Why’s and then when […]