We will make a profile of our ideal clients and measure prospects against that profile. We will work with only our ideal clients because that’s how we will have successful projects. http://media.blubrry.com/wpthemetutorial/p/content.blubrry.com/wpthemetutorial/Smart_Business_Show-004_Ideal_Clients.mp3 Podcast: Play in new window | Download Subscribe: iTunes | RSS
We will not price hourly, that’s just a way for someone to outsource and employee. We will dive in and find out the value we provide and charge based on how much value there is. For more on pricing check out Art of Value and my Pricing Series. http://media.blubrry.com/wpthemetutorial/p/content.blubrry.com/wpthemetutorial/Smart_Business_Show-003_On_Pricing.mp3 Podcast: Play in new window | […]
This is the second episode of the Smart Business Show and today we’re talking about scoping client projects. We will scope projects because just fixing things without diagnosis is malpractice and we won’t be guilty of malpractice. Further, we will charge for scoping because it is a valuable asset to your business. To get more […]
Today marks the first show where we have a podcast available as well. It’s going to take a day or two to show up in iTunes but I’ll put the link in here when it’s ready. We’re talking about the fact that you run a business and that means having hard conversations with clients about […]
Even if the client is annoyed by your question or your pricing the whole point to your client on-boarding process is to weed out the clients you simply don’t want to work with. Remember that even if they’re rude. Links Components of your Initial Client Email
When faced with negative feedback from a client or a friend how do you deal with it? Do you get defensive or do you dig in and see where the truth is? Do you create a plan to get better?
The Price is Right Stop Whining
You need to specialize and become a thought leader. That’s going to help you get clients and take away the price competition because you’re an expert. Links Book Yourself Solid
Old post on Adobe Muse.
Save 3 – 6 months of expenses I lean strongly towards 6 months. Then it’s about knowledge, here are some books I strongly recommend. Get a contract and NDA My Contract My NDA General Reading Quitter EntreLeadership Learn about Marketing Get Clients Now Book Yourself Solid Duct Tape Marketing Guerilla Marketing Learn about Pricing The […]