Month: February 2015
We will find and work with our ideal clients
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We will make a profile of our ideal clients and measure prospects against that profile. We will work with only our ideal clients because that’s how we will have successful projects.
Dealing with odd responses to your initial client email
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Today we’re back on the subject of vetting clients with initial emails. To see the ground we’ve already covered you can check out the rest of my Client Vetting Series. What if, after sending the initial email questions, the answers you get are…odd? How do you deal with that? Let’s look at some answers I’ve…
Your Business is a By-product of Your Interactions
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What makes up your business? Sure you’ve got a public profile on social media and that’s your business. You may have a marketing plan and do some content marketing and that’s your business. Yet these aren’t the things that say the most about your business. By-products Have you ever called your cell phone provider and…
It’s not your problem if they can’t find someone to work with
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There are various types of leads you might come across in your business. Some simply have crazy schedule demands you could never meet. Some have crazy expectations and you don’t want to sacrifice your firstborn to meet them. Your firstborn was good today, right? Some have decent budgets and it’s work you used to do,…
January 2015 Reading List
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1. Kutath Get Kutath on Amazon. This was the first book I finished in 2015, and I finished it on January 1st. No, I didn’t read 99% of it in 2014 and wait until January 1 to finish it — I actually read 80% of it on January 1 because I spent the whole day…
We price based on value not hours
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We will not price hourly, that’s just a way for someone to outsource and employee. We will dive in and find out the value we provide and charge based on how much value there is. For more on pricing check out Art of Value and my Pricing Series.
You Create Your Future
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As kids we could do anything…be anything. The future was wide open. Then we became passive — or rather, life happened around us. People started telling us we couldn’t do some of those things we dreamed of. As we grew from childhood into teenagers, parents transitioned from people who encouraged our dreams into naysayers who…
The First Thing on My Big Calendar
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You already know I value my sleep. I’ve talked about ways to structure your days to be more effective and how crucial rest is for having a successful day. I’ve even given you some questions around defining your ideal week. If you’ve read all of that it’s not going to come as any surprise to you…
6 Business Lessons from The Martian
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Have you read The Martian? If not I’d say it’s probably the most riveting piece of fiction I’ve read…ever. Spoiler warnings: There will be a few. To bring you up to speed, in this story, humans are making exploration missions to Mars. On one particular mission, after the crew has landed on Mars, a big storm develops…
The 3 Things You Need to Share
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I’ve written before about how I wouldn’t have a site if I were scared of sharing things, so the importance of sharing is not the point of today’s post. Today I’m going to talk about 3 things you should be sharing with those around you. When I say “those around you,” I mean clients, colleagues,…
