It’s no secret I read a lot. If you didn’t know that then you’ve clearly missed my monthly book lists.
Now, I’m lucky in that my wife and I both love to read, so I'm able to put in 1 - 2 hours a day of reading after the kids go to bed, and that's in addition to 25 minutes of reading at the start of my day. I can maintain a long reading list and still have time to read other things.
I realize not everyone reads like me, nor do they have to. I don't expect you to read every book I recommend -- it’s not a matter of keeping up with the ‘Joneses’ (well, in this case THE McHale), but I do urge you to read some of the key ones.
So what’s on that key list? Following is my list, which I’ve divided up into a few categories to make it easy for you to select the ones you'd like to start with to help you really dig into your business.
If you want to start running a business and need guidance on some key concepts, here is where to start.
You’ve been running a business for a few years and it’s going decent, but you'd like to dig into some deeper strategy? Well, once you’ve finished the books above here are the next steps.
My challenge to you is to read one of these books a month and track how your business changes as you start really feeding your business brain. Institute the things you learn and refine them to suit your business.
If you do, I predict that in 12 months you will have a more successful business.