The same thinking can apply to writing. Before you can write a good book, you have to learn to write a good 500 words. And before you can do that, you need to write 500 words consistently, period. And you have to learn to finish a book before you can focus on writing a good book.
If you want to run an awesome business, you first must be able to finish a project.
Then you can worry about finishing a project well.
Then you can worry about knocking their socks off.
The problem is that most people try to jump to the “knock your socks off” end and end up getting stuck at the mediocre beginning.
What are you doing to earn the right to knock people’s socks off?