Producing a winning proposal

The subject of my latest piece at Liquid Web is why you might not be able to talk to the buyer of a project.

Do you know the difference between tactics and strategy? Do you know which one the buyer will want to talk about with a good consultant?

A buyer that takes you seriously as an expert will want to talk strategy with a consultant they respect. They’ll want to talk to you about their end goals and make sure that the tactics they are planning on using will fit with their end goal as far as you’re concerned.

Read the rest over at Liquid Web so you can get better at speaking the language of buyers.

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