The Customer Doesn't Care About Your Costs

If you've been wondering about selling yourself on value, here is a great video from Jonathan Stark.

Just like Jonathan, I don't think that saying you live in a high cost of living area is part of the conversation. In fact, the customer doesn't care at all about your costs, the only thing they care about is the value you provide.

Jonathan goes into more detail, so watch his video. Also, subscribe to his channel