Content marketing doesn’t have to be hard, you can master it

Content Marketing is a big buzzword (buzz phrase), and has been for a while. In theory you can write great content for your site and “THEY WILL COME.” Of course if you’ve been at this for a while you realize that when you write stuff you think is awesome, “they” may not come, and even […]

Finding a niche is hard — here are 5 questions to help

I’m sure when I tell you that you need to focus your business on a niche, this is not the first time you’ve heard that. It’s likely not even the third, or the fifth time you’ve heard it. If you’ve been at the business game for more than a few weeks you’ve heard it possibly […]

Why the best consultants are comfortable with silence

In an interview on The Good Life Project, Sherry Turkle talks about the ‘boring’ parts of conversation. When talking to students she’s found that they want to pull out their phones whenever there is a lull in the conversation. Some of them didn’t even know what a ‘lull’ was, and when it was explained to […]

4 Mistakes You Make in Positioning Your Brand

According to Storybrand there are 7 things that make up an effective story. To be clear, story is any marketing message your business sends. The 7 things are: The character The problem The guide The plan to solve the problem Call to action Results Success or failure For more details on those 7 things then […]

Should you sell site maintenance to your clients?

My friend Brad wrote a great post about selling maintenance services with your work. He contends that you are leaving lots of money on the table if you don’t sell these services with your contracts. Yes, if you sell maintenance you have recurring revenue which is, of course, money you don’t have to earn again […]

From single projects to recurring work

Finding and acquiring new clients is a lot of work. You’ve got to spend time marketing so prospects know, like, and trust you. Then you’ve got to spend time vetting them as a prospect so you can make sure they’re a good fit for your services. Next you need to write a great proposal that […]

4 ways you sabotage your sales process

Sales is a crucial part of running any business. Let’s revise that — sales is a crucial part of any successful business. If you don’t want to run a successful business then by all means forget about marketing and sales. You don’t need to do them if your goal is failure (or at best, mediocrity). […]

A 3-step marketing plan for your business

Don’t buy into the Hollywood fantasy that if you build it, they will come. I know it’s easy to get stars in your eyes when you see the “internet stars” who appear to have achieved stardom overnight. But if you dig deeper, you might learn that 99% of them worked for 10-20 years without anyone […]

There is a right way to end your projects

We’ve already talked about ending a tough project, but we may have jumped the gun a bit since we didn’t establish how to tie up a project properly if everything went well. Most business owners send an invoice to the client — and then maybe a thank you email — and walk away. They don’t […]

It’s not all about email — get on the phone

There are many benefits to email, one of them being that it’s asynchronous communication. You can send an email now and get your response when it’s most convenient for the receiver. You can batch process them and use email templates to make answering them faster. The problem is, a good business needs to have direct […]

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