How to market when you’re not a writer or blogger

Writing is a muscle. When I started writing — over 1,000 posts ago, on this site alone — I had a poorly developed writing muscle. But by continuing to write and pitch my content to others I got better, and continue to get better. As you read this I’ve published in excess of 70,000 words […]

Is cold calling or emailing worth your time?

In my first version of Effective Client Email I gave you a guide to cold emails. While I still think the content I provided will help you send better cold emails, it won’t be in the next version of ECE. Today we’re going to talk about why I’m not including guides on cold emailing or […]

How and where do you market to your niche?

Last week we talked about finding your niche and how by picking a niche you are able to focus your marketing efforts only on those people who are truly interested in your services. Proper marketing can answer the top questions of the prospects in your niche and you won’t be waffling all around trying to […]

Want to build marketing that works while you sleep? Find a niche.

I know you want clients. You want lots of clients of decent quality so that you can be picky and choose the ones that fit your ideal client profile. If you want this it all starts with a niche. Do less to do more Contrary to the thoughts of most consultants and business owners the […]

If you want your questions with prospects to flow – it takes prep

This month we talked about a few questioning methods. I hope you did your practicing because without it you’re not going to get better at delving deeper with your clients. The thing is, you can’t just use a single method of questioning — you need to get comfortable enough with the different methods to flow […]

The five Ws you need answered by a prospect

You’ve probably heard of the Five W’s (and one H) before. If you don’t remember them, let’s review them — or at least a variation of them you can use with prospects. Who is responsible? or Who is the buyer? What needs to happen? Where do we expect to see change? When does the project […]

Show interest in your prospects’ problems with echoing questions

When your prospects read your proposal they want to read about their problems — in the words they use. When your prospects talk to you before a proposal they want to hear their words coming out of your mouth. They want to hear their business problems and know that you’re interested. They want to feel […]

Using the 5 Whys Questioning Method with Your Prospects

Most business owners are looking for a quick fix to a problem. They search out a developer, designer, or consultant to quickly devise and implement a solution to their problem. What they’re really asking for is generally a Band-Aid for a wound that really needs antibiotics. While you could take on this project it’s probably […]

Are you asking the right questions in your initial prospect meetings?

This month we’re going to talk all about questions since they’re a very important part of running a good consulting business. If you want to earn more you need to start asking better questions so you can find the true problems a prospect has with their business. Without good questions you’re not going to find […]

A System to Turn Leads into Clients

One of the biggest issues consultants have is getting new clients. We rush proposals in the fear that someone else will snap up that client we need. The stress of finding new clients keeps us up at night and takes much of the fun out of being your own boss. It doesn’t have to be […]