It’s So Hard to Make Ends Meet

When you started your business, you had a skill and you figured you could make more money by doing it for yourself. You envisioned a life of freedom. A life where you got to hang out with your kids.

You didn’t envision landing a bunch of clients that seemed to care little about the value you provide. You didn’t have a plan to deal with the 6 month delays with getting projects moving forward. You didn’t anticipate working all the hours just to live pay check to pay check.

But that’s where you are isn’t it?

That freedom you expected comes with so much stress hanging over your head while you hang out with your kids that you really can’t enjoy it.

The first step is to figure out which market you serve. What is your niche? How do you market to it? Check out Finding and Marketing to Your Niche. This book can help you find where you should be focusing your marketing efforts.

Second, start writing proposals that win work. Stop wasting your time on clients that never wanted you to do the work anyway. Stop wasting your time writing proposals that the prospect doesn’t care about. That doesn’t address their needs.

Once you can start marketing to your niche, and writing proposals that show the value you bring to your clients, you’ll start winning more work at higher rates. Rates that are higher than almost anyone else in your field can charge.

If you need help figuring it out, I can help.