Don’t do it just for the attention

Doing something just for the attention it gets you might land you a reality series — but it won’t win you many long-term fans. Media interest is a side effect of great talk triggers, not a goal.

It’s too good to be true

Customers are suspicious when businesses promote something that seems too good to be true, because they’ve learned that it often is. makes me think of the Telus deal that lowered my bill and gave me more bandwidth. It took my about 5 minutes of questioning to believe that they would call me out of the […]

Trust matters more than truth

We’re in an era where trust matters more than truth, and the truth is that your customers simply don’t trust you as much as they trust each other.

Real influencers

Real influencers rarely need to be paid. In fact, most of them can’t be bought.

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