Today, most marketers don’t have a data problem—they have a filtering problem. There is an endless sea of data to be gathered, from heatmaps to affinity categories and every granular detail in between. And that data is only as useful as your ability to put it to work. However, this issue is solved with the […]
Here’s the truth. If your email list isn’t at the center of the ROI you are generating for your business, news flash: you are doing it wrong. Your email list should be a constant driver of business, and if it isn’t, you need to take it more seriously.
As your audience grows, your reliance on the given social platform increases. Then what do the networks do? They slowly decrease organic reach, thus increasing the necessity of paying for the same level of exposure. Put another way, the marketplace conditions are being engineered so that ad space on social networks sells itself. To get […]
To capitalize on the halo effect, you need to create content so good it makes everyone else look like they didn’t even try. But I’m not simply giving you a tip about “quality content” like you’ve heard so many times before. What I’m really talking about is writing, recording, and designing something so good it’s […]
You can have the best ideas in the world—but if you haven’t shipped, you haven’t done anything.
Customers don’t buy because of content; they buy because a given product or service solves a problem. And if you can solve problems that help them win more clients, you’re in business.
Parallel content looks good on the surface. It’s stuff that’s related to your core business and that your audience is interested in. But it converts poorly because it lacks strong, clear CTAs to become a paying customer. It runs parallel to your core business, but doesn’t intersect with opportunities to increase revenue. that means you […]
Simply put, your content core connects the dots between what your customers care about and what you have to offer them. Notice I said “what your customers care about,” and not “what your audience cares about.” There’s a difference. Because if you’re going to get really good at generating leads and converting traffic, you have […]
Regular content marketing is just like swimming in the red ocean. It’s filled with noise, thrashing, and fierce competition. Everyone’s begging for the same audience’s attention—and they’re doing the same things to get it. They’re simply trying to swim faster than the rest. This is what gives us a market bloody with competition and yielding […]
Content hackers set specific goals for measuring the one metric that matters. They’re not looking for “more” users or “increased” revenue. They are dead-set on a $ 100,000 increase in monthly sales. traffic isn’t the metric to measure, sales is