Content halo effect

To capitalize on the halo effect, you need to create content so good it makes everyone else look like they didn’t even try. But I’m not simply giving you a tip about “quality content” like you’ve heard so many times before. What I’m really talking about is writing, recording, and designing something so good it’s […]

Ideas don’t matter

You can have the best ideas in the world—but if you haven’t shipped, you haven’t done anything.

Clients buy to solve problems

Customers don’t buy because of content; they buy because a given product or service solves a problem. And if you can solve problems that help them win more clients, you’re in business.

Parallel Content

Parallel content looks good on the surface. It’s stuff that’s related to your core business and that your audience is interested in. But it converts poorly because it lacks strong, clear CTAs to become a paying customer. It runs parallel to your core business, but doesn’t intersect with opportunities to increase revenue. that means you […]

Your Content Core

Simply put, your content core connects the dots between what your customers care about and what you have to offer them. Notice I said “what your customers care about,” and not “what your audience cares about.” There’s a difference. Because if you’re going to get really good at generating leads and converting traffic, you have […]

Competition free content

Regular content marketing is just like swimming in the red ocean. It’s filled with noise, thrashing, and fierce competition. Everyone’s begging for the same audience’s attention—and they’re doing the same things to get it. They’re simply trying to swim faster than the rest. This is what gives us a market bloody with competition and yielding […]

Content hackers focus

Content hackers set specific goals for measuring the one metric that matters. They’re not looking for “more” users or “increased” revenue. They are dead-set on a $ 100,000 increase in monthly sales. traffic isn’t the metric to measure, sales is

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