Doing something just for the attention it gets you might land you a reality series — but it won’t win you many long-term fans. Media interest is a side effect of great talk triggers, not a goal.
Customers are suspicious when businesses promote something that seems too good to be true, because they’ve learned that it often is. makes me think of the Telus deal that lowered my bill and gave me more bandwidth. It took my about 5 minutes of questioning to believe that they would call me out of the […]
We’re in an era where trust matters more than truth, and the truth is that your customers simply don’t trust you as much as they trust each other.
Real influencers rarely need to be paid. In fact, most of them can’t be bought.
Talk Triggers walks you through why work of mouth marketing works and gives you a framework to build a work of mouth campaign.
Today, most marketers don’t have a data problem—they have a filtering problem. There is an endless sea of data to be gathered, from heatmaps to affinity categories and every granular detail in between. And that data is only as useful as your ability to put it to work. However, this issue is solved with the […]
Here’s the truth. If your email list isn’t at the center of the ROI you are generating for your business, news flash: you are doing it wrong. Your email list should be a constant driver of business, and if it isn’t, you need to take it more seriously.
As your audience grows, your reliance on the given social platform increases. Then what do the networks do? They slowly decrease organic reach, thus increasing the necessity of paying for the same level of exposure. Put another way, the marketplace conditions are being engineered so that ad space on social networks sells itself. To get […]
To capitalize on the halo effect, you need to create content so good it makes everyone else look like they didn’t even try. But I’m not simply giving you a tip about “quality content” like you’ve heard so many times before. What I’m really talking about is writing, recording, and designing something so good it’s […]
You can have the best ideas in the world—but if you haven’t shipped, you haven’t done anything.