You have to change strategies

Startup growth happens in spurts. Initially, growth is usually slow. Then it spikes as a useful traction channel strategy is unlocked. Eventually it flattens out again as this strategy gets saturated and becomes less effective. Then you unlock another strategy and you get another spike.

Define your traction goal

Before you can set about getting traction, you have to define what traction means for your company. You need to set a traction goal. At the earliest stages, this traction goal is usually to get enough traction to either raise funding or become profitable. In any case, you should figure out what this goal means […]

Do traction and product development

Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction.

Traction shows that something is working

Traction is the best way to improve your chances of startup success. Traction is a sign that something is working. If you charge for your product, it means customers are buying. If your product is free, it’s a growing user base.

Traction: How Any Startup Can Achieve Explosive Customer Growth

This book introduces us to the “bullseye” method of finding the best traction channel for our business. Start by testing all 19 methods. Take the 2 or 3 that look most promising and test them more specifically. Stick with the single one that achieves your single metric that matters.

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