Why Simple Works

This is a short book looking at why we don’t always need to make the next idea more complex. Instead of focus groups, ask your frontline sales staff for the biggest hurdles to making a purchase and fix those.

The Art of Gathering: How We Meet and Why It Matters

The Art of Gathering by Priya Parker asks us to be more thoughtful about every portion of gathering with others. How do we invite them? How do we transition from invite to the event? How do we fulfill the purpose of the event? How do we end well, because events don’t last forever.

Traction: How Any Startup Can Achieve Explosive Customer Growth

This book introduces us to the “bullseye” method of finding the best traction channel for our business. Start by testing all 19 methods. Take the 2 or 3 that look most promising and test them more specifically. Stick with the single one that achieves your single metric that matters.

Captivate: The Science of Succeeding With People

This is a book that is designed to help you succeed with people in a bunch of scenarios. Edwards specifically targets three areas: 1. The First Five Minutes as in how do you make a great first impression that stands out 2. The First Five Hours how to you stay memorable 3. The First Five […]

How to Win Friends and Influence People

This is a classic book by Dale Carnegie detailing many steps and practices you can take to do relationships better. While it is an old book and does have some very dated thoughts on marriage roles, the principles are all great.

The Big Leap

If you’ve ever wondered why you see some success and then failure, it may be because of your Upper Limit Challenge. Dr Gay Hendricks addresses this in The Big Leap.

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