Captivate: The Science of Succeeding With People

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This is a book that is designed to help you succeed with people in a bunch of scenarios. Edwards specifically targets three areas:

1. The First Five Minutes

  • as in how do you make a great first impression that stands out

2. The First Five Hours

  • how to you stay memorable

3. The First Five Days

  • how do get that next date or make a friend a best friend.

Unfortunately, some of the chapters don’t provide enough depth to really learn the topic at hand, which is where Edwards training is supposed to help you if you purchase it.

Overall decent book, though some of it seems to aim more towards creating intellectual property than sticking with the terms that are already used.

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