To capitalize on the halo effect, you need to create content so good it makes everyone else look like they didn’t even try. But I’m not simply giving you a tip about “quality content” like you’ve heard so many times before. What I’m really talking about is writing, recording, and designing something so good it’s the only resource someone needs to read, watch, or look at for a given topic. They don’t need to hop around, bouncing from one site to the next. Instead, they found you and now they’re set.
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