Cultivate patrons

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Behind many creative geniuses, there is often an invisible influencer—a patron—making it all happen. These people lend their resources and influence to help creative talents succeed, introducing them to opportunities they would not encounter otherwise. This is the Rule of the Patron, which states that before you reach an audience of many, you must first reach an audience of one. Every artist needs a patron. Without one, your success becomes exponentially more difficult; with one, it becomes not only possible but probable.

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