Today, most marketers don’t have a data problem—they have a filtering problem. There is an endless sea of data to be gathered, from heatmaps to affinity categories and every granular detail in between. And that data is only as useful as your ability to put it to work. However, this issue is solved with the 1MTM framework.
1MTM = 1 Metric that Matters.
This is traffic at the beginning. Then conversions to email. Then sales.