The Peak End Rule

Welcome, you have found one of my resources. Make sure you see everything it is linked to at the bottom. You can also go to my resources to find a searchable index of all the quotes, books, podcasts, webpages...I have catalogued.

When people assess an experience, they tend to forget or ignore its length — a phenomenon called “duration neglect.” Instead, they seem to rate the experience based on two key moments: (1) the best or worst moment, known as the “peak”; and (2) the ending. Psychologists call it the “peak-end rule.”

Found in
Purchase The Power of Moments on Amazon
Related Resources

To get a head start, join thousands of other men and Stop The Struggle.

Get my free eBook to help you stop working all the hours without traction.

You’ll also get a weekly email with good resources to help you do family with the same intention you do your work. Both need to run well if you want to win.