The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. And the prescribed formula is: high-quality content + audience building = increased revenue and business growth
Step One: Create amazing content and optimize it with some SEO love.
Step Two: Visitors experience this amazing content, falling in love with you and your brand
. Result: Credit cards slide out of wallets while you sleep.
What should you do when it doesn’t work like that?
- no they don’t leave us here there is some practical advice to make this happen