We don’t set out to be mediocre

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Nobody sets out to create a product or company that’s mediocre or, worse still, one that causes harm. We all want to do work that matters. We start every day with that intention. And yet, despite our best efforts, we falter. We sometimes take shortcuts. Say things we don’t mean.

  • the author says we do this because we prioritize going for “more” instead of aiming for “meaning” in our work. That’s more money more fame…
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