From one off client projects to recurring clients with Jason Resnick

Today we’re going to talk with Jason Resnick about productizing your business. This is a ‘long’ show of 10 whole minutes. Questions we cover Tell me what your business was like before you productized. Give me an overview of your current week now. How does a business owner make that jump to a productized business? […]

How to keep yourself organized during a project

I’m proud of you — you’ve won some client work. You were smart and took your time. You asked the right questions and listened to the answers your prospect provided. You gave them options to choose from and turned their decision from whether to work with you or someone else into a decision about which […]

From single projects to recurring work

Finding and acquiring new clients is a lot of work. You’ve got to spend time marketing so prospects know, like, and trust you. Then you’ve got to spend time vetting them as a prospect so you can make sure they’re a good fit for your services. Next you need to write a great proposal that […]

4 ways you sabotage your sales process

Sales is a crucial part of running any business. Let’s revise that — sales is a crucial part of any successful business. If you don’t want to run a successful business then by all means forget about marketing and sales. You don’t need to do them if your goal is failure (or at best, mediocrity). […]

A 3-step marketing plan for your business

Don’t buy into the Hollywood fantasy that if you build it, they will come. I know it’s easy to get stars in your eyes when you see the “internet stars” who appear to have achieved stardom overnight. But if you dig deeper, you might learn that 99% of them worked for 10-20 years without anyone […]

There is a right way to end your projects

We’ve already talked about ending a tough project, but we may have jumped the gun a bit since we didn’t establish how to tie up a project properly if everything went well. Most business owners send an invoice to the client — and then maybe a thank you email — and walk away. They don’t […]

Not all projects end well, here’s how to close a poor one

We’d all love to be in a world where every project goes without a hitch and every client loves us. That doesn’t always happen though, some projects go down right terrible. Here’s how to handle it. Play in new window | DownloadSubscribe: Android | RSS

It’s not all about email — get on the phone

There are many benefits to email, one of them being that it’s asynchronous communication. You can send an email now and get your response when it’s most convenient for the receiver. You can batch process them and use email templates to make answering them faster. The problem is, a good business needs to have direct […]

How to communicate professionally with your clients

Every time a client interacts with you it’s marketing for your services. Every email you send speaks to how professional you are, and what they can expect to be charged. Play in new window | DownloadSubscribe: Android | RSS

The 5 Big Mistakes I See When I Critique Proposals

Working with my coaching clients I regularly get asked to look at proposals before they’re sent out. Of the many proposals I’ve critiqued, here are the top five mistakes I see people make. 1. Rushing it. The first mistake — and in many ways the root of all other mistakes — is that most freelancers […]

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