Yesterday I wrote about the Friend AI pendant and how far people will go to not interact with people. Then 404 Media reported that the company spent $1.8 million out of it’s $2.5 million raised on the domain name friend.com.

That seems absurd, though evidently the founder feels that a good domain is “worth it”. I’m not sure I’d trust someone who spends $1.8 million on a domain is someone you can trust to may any good decisions.

I think the only asset the company will have in a while is their domain which they can sell to some other sucker for millions.