Does the effort you’re putting in match the results you’re getting?
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Most people want big results with the projects they work on. They want to be sought after in their industry with a long line of prospects waiting to become clients. The question is, what are they doing to make that happen?
Want more referrals than you know what to do with? Read Unstoppable Referrals by Steve Gordon
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When you ask almost any business owner where most of their business comes from you’ll hear ‘referrals’. The thing that’s sad is that when you ask them how they get referrals they usually say something that sounds good but isn’t truly actionable. It’s airy-fairy nonsense when you think about it, though it sounded good at…
If you want clients don’t just wing it, have a marketing plan
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All month we’ve talked about marketing and how to use your content to bring in leads regularly so you can have a business that pays your bills. Most of that was overall strategy though, not the tactics of really getting the marketing done regularly. Today we’re going to talk about a plan you can put…
Every interaction is marketing
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What you write or podcast is not the only type of marketing you do. Every interaction you have with your prospects is marketing. From your initial email to your contract, it all speaks of what it’s going to be like working with you.
Is your marketing effective? Audit it with The Brain Audit by Sean D’Souza
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The Brain Audit begins by offering you a great vacation, but in a language you can’t understand. Presented with this situation in real life, would you accept the offer? Stop and think for a second. Someone you only maybe sort of know comes up to you, says something in a foreign language and then quite…
How to market when you’re not a writer or blogger
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Writing is a muscle. When I started writing — over 1,000 posts ago, on this site alone — I had a poorly developed writing muscle. But by continuing to write and pitch my content to others I got better, and continue to get better. As you read this I’ve published in excess of 70,000 words…
Are conferences worth your marketing efforts?
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Conferences can be a great time, or tiring depending on your view. The real question is do they bring in business for you? Are they worth it? If so, which ones should you attend?
Good Consultants Don’t Abdicate Control, They Take Control
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I get that you want to be a consultant, be your own boss. It seems so idyllic, doesn’t it?You may see me working in Starbucks and hiking during the weekdays and want this life. I get that, but there’s something crucial you must do first. You need to start taking responsibility. The idea of “I’m…
Is cold calling or emailing worth your time?
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In my first version of Effective Client Email I gave you a guide to cold emails. While I still think the content I provided will help you send better cold emails, it won’t be in the next version of ECE. Today we’re going to talk about why I’m not including guides on cold emailing or…
Which social media channels should you use to market your business?
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While we don’t see a new social media channel weekly anymore, we do see new options pop up a number of times a year. Should you rush to use them as they come out? Should you wait? How long should you wait to join the latest greatest all singing all dancing social channel?
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