One of the big things that you need to do to improve you search engine rankings is to generate links back to your blog. That’s easy to say but much harder to do so lets look at some ways to generate links back to your website.
Have Something Worth Linking to
Before you start working to generate links evaluate your content. Do you have appropriate landing pages for customers? Are you hard or soft selling on the site? Is there even any good content there for customers?
I am a web designer. I do web design for small and medium business. I write about web design for small and medium business. I hope that you find good content here for your business but I’ll admit I have a motive too. I want you to read this and hire me. Is there good free information here for you so you won’t have to hire me? Sure, but I specialize in what I do. While people may be able to take a step forward in their web management there is a ceiling that a business will hit and they will have to decide whether to hire a freelancer or an in house person.
If they picked up a bunch of their hints from me then they are more likely to come back to me for some paid work as well. So do I have content worth linking to? Yes I do. If you don’t have content on your site that others need why would they link to you?
Start with the Easy
Once you have some content on your site that is worth reading, start by knocking off the easy avenues for link generation. If you participate in any forums put a link to your site in your signature it they let you or at least on your profile page. I don’t find that this will drive a lot of traffic to your site but it is a simple starting point. Every time I start a new site that I plan to do some advertising for I add it to the signatures in any forums I participate in. I generally try not to put to many in but two or three are alright so evaluate what needs to be in there for each forum. I have different sites on my signatures depending on the nature of the forum.
What About a Contest
A great way to get other blogs or sites linking to you is to run a contest. Many times companies will contact bloggers or site admins and offer them a give away. They do for the publicity and the blogger is happy to write the content also because of the publicity. This type of link generation is called linkbaiting and is a great way to get people talking about your site and your content.
Let the contest run over a month and really advertise it. Use Twitter, forums, facebook… to get people talking. Lots of blogs will link to you because they want to share your contest with their readers. You may be surprised sometimes how popular a blog is that links to your little contest.
Share the Love
This post is about link love and how to get it. So why would I now suggest that you give it to others? If people are always giving you links and never getting anything back then the love could start tailing off. Now I am not suggesting that you link to your direct competition but what about a business that would offer complimentary services? What about a contest run on another site? Offer up the love to others will make it more likely that they will be sending links your way in the future as well.
Remember a good SEO plan takes time it doesn’t happen over night so you need to be patient and keep up the hard work. The day will come when you have more clients than you know what to do with and that will pay for all of the time spent up front.