Sounds fatalist I know but really it is a very cool piece of advertising that goes beyond just a video in a box. One of the latest Apple adds doesn’t just have a video inside a box it actually interacts with the menu items on the site.

This is obviously a very cool add that brings a whole new dimension to advertising on the web. Is this what companies need to do now that many web users aren’t even drawn to banners on the sides and tops of website? What do you think?