Make Mundane Tasks Fun Online for Conversions

Quite a while ago 37signals/Basecamp did a survey on their products. Now I normally fill out surveys of products I use because I'd like them to improve in ways I think are good but this survey from 37signals was actually fun to fill out.

The Questions

While many of the question were totally normal and I don't remember what they were a few took me totally by surprise. They asked me how my day was going. I know they didn't really care but it made me smile and want to continue working on the form to see what other jokes they had in store for me.

[caption id="attachment_1171" align="aligncenter" width="393" caption="Basecamp - How's your day?"]Basecamp - How's your day?[/caption]

Later they ask me if I'd date Basecamp if I was single and Basecamp was interested. Of course this is even funnier so I continue working on the form.

[caption id="attachment_1172" align="aligncenter" width="394" caption="Would you date Basecamp?"]Would you date Basecamp?[/caption]

Then we get to the end of the survey and we have three totally irrelevant but interesting questions.

[caption id="attachment_1173" align="aligncenter" width="394" caption="3 more funny questions"]3 more funny questions[/caption]

Sure I know that those were silly but they brightened up my day. I wonder if they found conversions increased with funny questions like that? I'm willing to bet that they did.

The Conclusion

So why do so many sites/surveys/forms have to be so bland and boring? Something a bit out of the ordinary makes you memorable. Sure there are probably some haters out there but does the humour act as a good filter for people who are just going to be difficult anyway? I think it does.