Month: May 2016
Who do you write for in your marketing material?
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You know you should be putting out content regularly to get in front of your clients but what about writing for your colleagues? Is it worth it? What’s the biggest trap people fall in to when they generate content for their sites or for guest posts? Watch today to find out.
Is your business different? Learn to escape competition with the book Different by Youngme Moon
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Everywhere we look there are brands. I sit in Starbucks drinking something fancy and cold, typing on my Apple laptop in some reasonably crazy Top & Derby socks and my choices at some level were all designed to say something about what I value. In theory I value a decently made drink, a nice laptop…
Want to build marketing that works while you sleep? Find a niche.
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I know you want clients. You want lots of clients of decent quality so that you can be picky and choose the ones that fit your ideal client profile. If you want this it all starts with a niche. Do less to do more Contrary to the thoughts of most consultants and business owners the…