If you’re not continually preparing your mind to accept new information and ideas, you’ll just become an old dried-up field full of weeds. – The Success Grower

So many people I talk to get tired of programming. They don’t want to do client work. They are not up to date on the latest languages and techniques in their niche.

They’re tired of learning.

But it’s not just programming either. You can often tell when a pastor graduated based on the publish dates of the books on their shelf. They might not have any after their graduation date.

But it’s not just pastors either. When I go to my friend’s houses, I see huge stacks of kids books on shelves and floors and on counters. But it’s rare to see a book at all that would be for an adult. When I probe further, they don’t have a device to read on digitally either. They just don’t read.

You Must Learn or Your Business Will Die

If you want a business that’s going to stick around for the long haul, you must learn. I’ve been in WordPress for 10 years, and I’ve spent a bunch of time learning PHP and HTML and CSS to start. Then a bunch of Javascript. Now it looks like I need to get more comfortable with this thing called Gutenburg.

It’s tiring to always be changing my technical skills, but if I want to stay relevant, I must keep learning.

But it’s not just technical skills. SEO and content marketing is changing all the time. The best practices used to talk to clients changes regularly. How to write a winning proposal is in flux.

Every part of your business is always changing, and you need to keep up with it on top of any technical skills you need to maintain.

If that sounds like a lot of work it damn well is. Get used to it.

If you want to be successful, start reading. Start digging deep into your assumptions and become a better critical decision maker.

If you’re not going to do that, then you’re not cut out for running a business. Stop fooling yourself into thinking that you are.

If you’re not learning, you’re going backwards.

Now, if you want to learn. If you want to dig deep, I’ve put together some reading lists for you. Go look through them and start with the thread you struggle most with.

Start learning. Stop going backwards.

Have an awesome day


PS: If you’d like a fairly concise workshop on running an awesome business join my 8 Week Business Bootcamp.

Photo by: pasukaru76