Today I would like to explain why I feel that if you are an author or artist, you DO NOT need social media in order to have “a platform.” Plus: I’ll tell you exactly what will make agents and publishers happy, even if you never touch social media.
We all need a platform of some fashion. We need to sell new sites, or podcast editing services.
We need people to sell those things to.
We need a platform to tell them about it and sell it.
Building a platform is not having a bunch of followers. Spending all day on Twitter, or your social media poison of choice, does not mean you’re building a platform.
Interact with people. Do it on social media sure, but just build relationships that have trust in them.
People buy from those they trust.