Effectiveness in life does not come from focusing on what is automatic, easy, or natural for us. Rather, it is the result of how we consciously strive to meet life’s harder challenges, grow beyond our comforts, and deliberately work to overcome our biases and preferences, so that we may understand, love, serve, and lead others. – High Performance Habits

One part is of particular note to you.

harder challenges

Solving problems that others don’t want to solve or can’t solve, or are too lazy to solve.

That’s how you provide value.

If you’re sitting in the middle solving the same problems as everyone else, you’re mediocre.

You’re not providing much value.

Find the problem that you love and others hate if you want to charge more.

Have an awesome day!


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