When you’re just starting to get out there on your own it’s a hard road to get profitable. To do that you need to start bringing in clients.
Today we’re going to talk about the best ways to find clients as a freelancer.
Who do you want?
The first questions are actually, who do you want to serve? Who is your ideal client? What type of projects do you bring the most value to?
Without knowing where you provide the most value to clients, you’re not ready to embark on anything resembling marketing to prospects.
Where are they?
Once you know what types of projects and clients you want to work with, it’s time to answer the question of where are these clients?
- Facebook Groups?
- Local Networking?
Have a Follow Up Process
Make sure that you’re not letting people escape from you. I can’t count the number of times I’ve followed up with a customer months later only to find out they went with someone else and forgot that we had talked together.
I can also tell you that I’ve won $20k projects simply by sending an email every month to stay on the radar of a prospect.
Ultimately, Build Authority
Your long term goal should be to build up authority so that for the most part prospects come to you. They come to you because of your expertise.
- Contribute to a project you like
- Write about your niche in words that prospects are using to search
I talk about a bunch more in the podcast so make sure you listen to it. Subscribe to The Smart Business Show so you don’t miss an episode.