I encountered this question in a Slack channel recently: Do you schedule time for social media?

The short answer is no, I don’t schedule time for social media.

  • social media is so much more noise than marketing now
  • social media is not good creative work
  • social media sucks your time away from stuff you should be doing

I schedule time to not be on it and to dive in to deep work with focus. Now I do put a task down most days of the week to check in on a few Slack channels of worth. But none of them alert me in any way that can interrupt my good creative work.

Watch the video, or subscribe to The Smart Business Show to hear me go just a bit deeper on social media.