As I noted in Deep Work, if you took the contents of the standard Facebook or Instagram feed and published it on a blog, it wouldn’t attract any readers, or comments, or links. But put this content on a Facebook wall and there’s an implicit social contract in place to motivate the people you know to click a like button, or leave a nice comment in the anticipation that you’ll do the same.
He says that blogs are a capitalist attention market because you have to have something worth reading for people to show up. If you don’t provide value, people aren’t just going to click like as your content goes by in their feed. They’re never going to see it.
I think that so many businesses and people have defaulted to the easy attention, which has low value, that social media brings. That leaves content niches available to blog about.
What are niche are you going to fill?