I cut 50% of my list once

CJ Chilvers:

The goal of my newsletter is to connect with my readers. It’s a simple, clear goal, but it’s not easy to maintain. Higher open rates on fewer emails are worth vastly more to me than lower open rates on many emails.

Because of this, I periodically unsubscribe large numbers of readers from my newsletter who haven’t opened an issue in a long time. This time it was around 400 people.

I once cut 50% of my list for the same reason. I think I need to make this a yearly practice. Maybe part of organizing my new year so maybe you'll be unsubscribes in 2020.