Cory says:

Even though today I am starting with a bigger snowball than I did 11 years ago, I wasn’t purposeful or consistent or deliberate enough to have built my next snowball while the other snowball — iThemes — had gained substantial momentum and now is rolling successfully without me.

Unfortunately most business owners fall into this trap. Many for their own business. They keep getting work so they stop really hustling to keep growing their name. Then things dry up because the luck runs out and they have nothing to fall back on.