Every Winner Begins as a Loser

[So you do have to fail first to be successful](https://www.scientificamerican.com/article/failure-found-to-be-an-essential-prerequisite-for-success/) > The takeaway? “Every winner begins as a loser,” says Wang, associate professor of management and organizations at Northwestern’s Kellogg School of Management, who conceived and led the study. Now it’s not persistence, repeated failure, that marks people that succeed eventually. It’s taking the time to figure out which parts work, which parts didn’t, and then making changes to what you’re going do to next so that you increase your chances of success for your next try. Are you doing this when you fail?