Apathetic about Social Media

Much like Tom, I'm feeling pretty apathetic about social media lately. Social media drives little traffic to my site. While people I have met on social media have contributed to my career (working an entire year for someone I met via Twitter) I'm still not sure I want to invest time there.

What if I wrote about WordPress more on my business site? That's the type of content that brought people into my sphere anyway.

What if I only interacted with replies to the blog posts I published, making this site the place I was "social" on?

No answers, just thinking.