Good advice from Matt. Forget the word salad corporate speak and just tell people what you’re providing.
I find this in YouTube videos as well. Everyone wants to do some fancy intro so you don’t get to the meat of the content for at least a minute. My goal is to get people into the meat of the content inside 20 seconds.
Then, I’ll just tell you what you need to know. This is why most of my videos are under 8 minutes now. One simple tip and I’m out.