In Against Creativity, Oli Mould, takes a critical look at the creativity the world wants to push on us.
Your boss cuts funding and says that you need to be “creative” to provide the same level of service with half the employees. What they really mean is you should work extra hours for the same money while they reap extra profits.
Cities have “creative” murals downtown to attract the “right” type of people. It can be edgy, but not so edgy that anyone is challenged. Creativity needs to serve the needs of capitalism and business.