In Foreverism, Grafton Tanner, examines the push towards nostalgia shown in society today. From endless reboots, which are safer than new properties thus more likely to profit, to gadgets that continue to get improved so that we always have a fresh one to purchase, capitalism doesn’t want our consumerism to die as that would stop profits for companies.

Tanner explores how companies are always supposed to grow, forever growth, while we’re supposed to forever purchase. The only part of the equation that has a lifetime is the stuff we buy that should age out so we have to purchase the next one.

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