This is our book for March 2026 in book club. Join us for all the content.

While Wales starts the book by making a category error to prove his point, he still has a bunch of good stuff to say about building an organisation that is trustworthy. Stay on mission, do what you say you'll do, state your purpose and make it clear, give people autonomy to do their work.

Still every time he had good points, I would think back to his Silicon Valley/Big Tech mistake and wonder if I was missing something amongst his good points.

Should you read it, yeah it's a good quick read. Just don't fall for the claim that Uber was profitable because it wasn't and it had nothing to do with trust.