Category: Business
Here are 4 ways to make offline marketing easy
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I’m totally a digital person. Right now I’m writing at my kitchen table while my kids watch some TV. I’ve spent months travelling to see family for Christmas or spent the summer in other parts of the country, with no real change in my business. I’m able to keep my business going because most of
You need a plan to follow up with prospects–here is mine
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If you want to win work, you need to be proactive about keeping tabs on your leads. Sure, the prospect has a problem and you can likely solve it, but so can others. Sometimes things come up for your prospect, say a death in the family. When life happens the project may take a back
It’s crucial to market to the right people. Here’s how to figure out who they are.
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In The Brain Audit, author Sean D’Souza talks about your target profile and how crucial it is when you’re doing any type of marketing. Target profile is simply the factor of choosing one person. Not an entire audience. But one solitary person. And then crafting your message to that one person. – The Brain Audit
Content marketing doesn’t have to be hard, you can master it
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Content Marketing is a big buzzword (buzz phrase), and has been for a while. In theory you can write great content for your site and “THEY WILL COME.” Of course if you’ve been at this for a while you realize that when you write stuff you think is awesome, “they” may not come, and even
Finding a niche is hard — here are 5 questions to help
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I’m sure when I tell you that you need to focus your business on a niche, this is not the first time you’ve heard that. It’s likely not even the third, or the fifth time you’ve heard it. If you’ve been at the business game for more than a few weeks you’ve heard it possibly
Why the best consultants are comfortable with silence
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In an interview on The Good Life Project, Sherry Turkle talks about the ‘boring’ parts of conversation. When talking to students she’s found that they want to pull out their phones whenever there is a lull in the conversation. Some of them didn’t even know what a ‘lull’ was, and when it was explained to
4 Mistakes You Make in Positioning Your Brand
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According to Storybrand there are 7 things that make up an effective story. To be clear, story is any marketing message your business sends. The 7 things are: The character The problem The guide The plan to solve the problem Call to action Results Success or failure For more details on those 7 things then
Should you sell site maintenance to your clients?
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My friend Brad wrote a great post about selling maintenance services with your work. He contends that you are leaving lots of money on the table if you don’t sell these services with your contracts. Yes, if you sell maintenance you have recurring revenue which is, of course, money you don’t have to earn again
How to keep yourself organized during a project
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I’m proud of you — you’ve won some client work. You were smart and took your time. You asked the right questions and listened to the answers your prospect provided. You gave them options to choose from and turned their decision from whether to work with you or someone else into a decision about which
From single projects to recurring work
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Finding and acquiring new clients is a lot of work. You’ve got to spend time marketing so prospects know, like, and trust you. Then you’ve got to spend time vetting them as a prospect so you can make sure they’re a good fit for your services. Next you need to write a great proposal that
