Category: Business
Listen deeply to find the real problem your client has
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It doesn’t matter if you work for yourself (internal projects only), you work on client projects, or you’re employed with a direct boss. You’re only paid to solve problems with what you know. One of the key things a great consultant does is find the real problems their clients are having. Good consultants solve whatever
You provide value by solving a client’s problem
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I hate hourly pricing. Why? Because on the client side, it’s way too open-ended and for you, it doesn’t factor in the years of experience you’ve built up prior to the current project you’re pricing. It also puts the value in simply showing up, not in producing real results with your time. Butt in seat??
How to start running effective meetings today
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If you’re still in a job and looking to get out working for yourself, one of the best things you can do is to start running better meetings. In almost every company someone can call a meeting with 10 people that costs over $1,000/hour but would never actually spend $1,000 of company money. Then on
You need to talk about money more often
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How often do you talk with friends about money? I don’t mean dreaming about earning $1 million and what you’d do with it. I don’t mean winning the lottery either. Everyone has those discussions, because they’re opportunities to dream, and dreaming with friends is a great pastime. But those dreamy discussions about money rarely include
If you want clients don’t just wing it, have a marketing plan
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All month we’ve talked about marketing and how to use your content to bring in leads regularly so you can have a business that pays your bills. Most of that was overall strategy though, not the tactics of really getting the marketing done regularly. Today we’re going to talk about a plan you can put
How to market when you’re not a writer or blogger
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Writing is a muscle. When I started writing — over 1,000 posts ago, on this site alone — I had a poorly developed writing muscle. But by continuing to write and pitch my content to others I got better, and continue to get better. As you read this I’ve published in excess of 70,000 words
Is cold calling or emailing worth your time?
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In my first version of Effective Client Email I gave you a guide to cold emails. While I still think the content I provided will help you send better cold emails, it won’t be in the next version of ECE. Today we’re going to talk about why I’m not including guides on cold emailing or
How and where do you market to your niche?
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Last week we talked about finding your niche and how by picking a niche you are able to focus your marketing efforts only on those people who are truly interested in your services. Proper marketing can answer the top questions of the prospects in your niche and you won’t be waffling all around trying to
Want to build marketing that works while you sleep? Find a niche.
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I know you want clients. You want lots of clients of decent quality so that you can be picky and choose the ones that fit your ideal client profile. If you want this it all starts with a niche. Do less to do more Contrary to the thoughts of most consultants and business owners the
If you want your questions with prospects to flow – it takes prep
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This month we talked about a few questioning methods. I hope you did your practicing because without it you’re not going to get better at delving deeper with your clients. The thing is, you can’t just use a single method of questioning — you need to get comfortable enough with the different methods to flow
