Marketing the Duct Tape Way
by
Over the years I’ve recommended Duct Tape Marketing more than once. I read it when I was getting my business started and found it very helpful. Any book that sticks with you for years is worth reading a second time. This is the real test of a book’s sticking power — if it holds your…
Listen deeply to find the real problem your client has
by
It doesn’t matter if you work for yourself (internal projects only), you work on client projects, or you’re employed with a direct boss. You’re only paid to solve problems with what you know. One of the key things a great consultant does is find the real problems their clients are having. Good consultants solve whatever…
Make sure you know what type of company you run
by
You may think you’re a developer or designer or coach or under water basket weaver. You’re not really any of those things though. Sure you may write code or design, but that’s not really what your job is. May Marketing Series
The most important things to read this year
by
When we’re young, we search and search for who we really are. This is often most apparent in our teen years as many of us run far from the beliefs our parents tried to instill in us throughout our years under their care. In my house my brother went the route of tattoos and ‘punk’…
Are you changing this just because it makes you more comfortable?
by
There are lots of cool tools out now. Developers can dive into a new JavaScript framework almost every day and each one is bigger/better/faster than previous ones. These new tools are often shiny and fun, and there is nothing wrong with trying them out, but there is something wrong when you foist them on your…
You need to give your clients freedom
by
So many ‘freelance’ guru’s tell you to get clients on your hosting, or some other form of lock in. Today I’m going to talk about why I think that’s a bad idea.
You need to embrace this one thing to become the person you want
by
We all have some idealized form in our heads of the person we’re going to become. Maybe our ideal has bigger muscles than we do, or makes more money or is more respected in the industry. Whatever it is, we aspire to be that person yet we often struggle with how to get there. We…
You provide value by solving a client’s problem
by
I hate hourly pricing. Why? Because on the client side, it’s way too open-ended and for you, it doesn’t factor in the years of experience you’ve built up prior to the current project you’re pricing. It also puts the value in simply showing up, not in producing real results with your time. Butt in seat??…
Clients don’t want perfection – they want someone that digs in to the mistakes
by
If, no wait, we all make mistakes so WHEN you make a mistake don’t run from it. Clients don’t want someone that runs from mistakes they want someone that digs in to the issues at hand.
Don’t participate in the culture of easy answers
by
We live in a culture of easy answers. We’re drawn to a blog post titled, “5 Tips to Solve Every Problem You Have in 5 Seconds” truly believing that this fantastic claim could possibly hold any truth. We figure that by using these tips we’ll suddenly gain the same level of success as the author.…
Start Building Your Knowledge
Are you looking to be more creative, to connect your ideas?
