You need a plan to follow up with prospects–here is mine
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If you want to win work, you need to be proactive about keeping tabs on your leads. Sure, the prospect has a problem and you can likely solve it, but so can others. Sometimes things come up for your prospect, say a death in the family. When life happens the project may take a back
Social Media Marketing for Freelancers with Mojca Mars
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Today’s show is with Mojca Marš of Super Spice Media. We’re going to talk about how to use Social Media in advertising your services. We’ll also touch on a bit about how to decide which social media networks to use for your services. What type of marketing works for Freelancers? Why Facebook and not other
Keep the negative away by Broadcasting Happiness
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Ugh. Who watches the news anymore? If you do, you’re going to get a solid dose of everything that’s wrong with the world. News thrives on eyeballs and tragedy draws the eyeballs. Yet in the midst of all of this gloom and doom, we encounter Broadcasting Happiness by Michelle Gielan, a former top newscaster turned
It’s crucial to market to the right people. Here’s how to figure out who they are.
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In The Brain Audit, author Sean D’Souza talks about your target profile and how crucial it is when you’re doing any type of marketing. Target profile is simply the factor of choosing one person. Not an entire audience. But one solitary person. And then crafting your message to that one person. – The Brain Audit
Here are 3 fears in picking a niche, and why they are unfounded
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So you hear that you should choose a niche and you have even worked through the questions I sent your way. You’ve got a niche that you want to start targeting and yet you’re still not doing it. Why not? Check out these 5 Questions to help you find your niche
Content marketing doesn’t have to be hard, you can master it
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Content Marketing is a big buzzword (buzz phrase), and has been for a while. In theory you can write great content for your site and “THEY WILL COME.” Of course if you’ve been at this for a while you realize that when you write stuff you think is awesome, “they” may not come, and even
Finding a niche is hard — here are 5 questions to help
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I’m sure when I tell you that you need to focus your business on a niche, this is not the first time you’ve heard that. It’s likely not even the third, or the fifth time you’ve heard it. If you’ve been at the business game for more than a few weeks you’ve heard it possibly
6 Things You Need to Run a Successful Business, that Aren’t Doing The Work
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You likely started your business because you were good at your job. You could build a website or design well or get more sales for your clients. The thing is that doing the work is only 10% of being awesome at business. Listen to today’s episode to learn about what the other 90% of running
Want to be more Optimistic? Here are 5 Ways to Cultivate Optimistic Thought
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On Tuesday we looked at how businesses so often spin every problem as an ‘opportunity’; and how that thinking alone is slightly off what we want in an organization. We don’t want to minimize the real struggles life throws our way. We want to keep our eyes on the goal, but when the reality we’re
Why do we call problems opportunities?
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My first real full-time web development job had me at a small Christian ministry. That meant despite selling products, we were always reliant on the donations of people who believed in our ministry. This is a hard place to be, because donors are regular people who lose jobs or move on to a new ministry
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