Every interaction is marketing
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What you write or podcast is not the only type of marketing you do. Every interaction you have with your prospects is marketing. From your initial email to your contract, it all speaks of what it’s going to be like working with you.
Is your marketing effective? Audit it with The Brain Audit by Sean D’Souza
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The Brain Audit begins by offering you a great vacation, but in a language you can’t understand. Presented with this situation in real life, would you accept the offer? Stop and think for a second. Someone you only maybe sort of know comes up to you, says something in a foreign language and then quite…
How to market when you’re not a writer or blogger
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Writing is a muscle. When I started writing — over 1,000 posts ago, on this site alone — I had a poorly developed writing muscle. But by continuing to write and pitch my content to others I got better, and continue to get better. As you read this I’ve published in excess of 70,000 words…
Are conferences worth your marketing efforts?
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Conferences can be a great time, or tiring depending on your view. The real question is do they bring in business for you? Are they worth it? If so, which ones should you attend?
Good Consultants Don’t Abdicate Control, They Take Control
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I get that you want to be a consultant, be your own boss. It seems so idyllic, doesn’t it?You may see me working in Starbucks and hiking during the weekdays and want this life. I get that, but there’s something crucial you must do first. You need to start taking responsibility. The idea of “I’m…
Is cold calling or emailing worth your time?
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In my first version of Effective Client Email I gave you a guide to cold emails. While I still think the content I provided will help you send better cold emails, it won’t be in the next version of ECE. Today we’re going to talk about why I’m not including guides on cold emailing or…
Which social media channels should you use to market your business?
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While we don’t see a new social media channel weekly anymore, we do see new options pop up a number of times a year. Should you rush to use them as they come out? Should you wait? How long should you wait to join the latest greatest all singing all dancing social channel?
Reconciling the isolation of Deep Work and social support in The Happiness Advantage
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I’ve recently read two awesome books that can help with your happiness and success. First was The Happiness Advantage (read my review) and second was Deep Work (read my review). In summary, The Happiness Advantage showed us that happiness comes first and then success follows. Deep Work showed us that it’s only inside large swaths…
How and where do you market to your niche?
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Last week we talked about finding your niche and how by picking a niche you are able to focus your marketing efforts only on those people who are truly interested in your services. Proper marketing can answer the top questions of the prospects in your niche and you won’t be waffling all around trying to…
Who do you write for in your marketing material?
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You know you should be putting out content regularly to get in front of your clients but what about writing for your colleagues? Is it worth it? What’s the biggest trap people fall in to when they generate content for their sites or for guest posts? Watch today to find out.
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