Your Ideal Employee Profile
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You know you should define your ideal client and filter prospects against that definition. Those ideal prospects are the only ones you want to convert into clients. Sticking to that axiom is going to help you create a business you truly love as you work for people (and on projects) that really get you fired
Why selling a dream is so much easier
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Remember when we talked about selling a dream? Once you get into the habit of selling a dream — as opposed to the actual product or service — your sales process will be so much easier. Think about it your own purchases. Aren’t your quickest and easiest purchases the ones that give you a picture
7 Ways to Maintain Work-Life Balance
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A while ago Jeffro wrote a post about needing to achieve balance. Unfortunately for him, the post was prompted by a discussion he had with his wife about how much time he spent working. Seriously, read the comments in that post. Many of them have awesome suggestions for maintaining balance in your life. Here are
Cut the Context Switch Out of Email
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Email can mean a bunch of context switching if you’re not careful. Allow me to illustrate. You get an email from Client 1, and of course just dive into addressing whatever they wanted. That could mean anything, from a bunch of research or some code or changes, to a PSD or writing some content. Then
Running faster in the wrong direction is worse than not running
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Being more productive isn’t always a good thing. In fact way too often doing ‘more’ of something is seen as good when it’s anything but. Make sure you’re running in the right direction before you start trying to run faster.
5 Top Sales Mistakes
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Sales and marketing is hard for most of us. We hate telling people how awesome we are (marketing) and then asking for the sale is often even harder. Once you add in all the mistakes we make while trying to market and sell, and the whole process becomes even harder and increases our chances of
Forget ABC selling
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Have you heard that when doing sales you should ABC? Always Be Closing This is a maxim that many sales people have lived by for their entire careers. Every time you interact with a client try to close them. First time you meet them, ABC. Second call after a demo, ABC. Their dog died, ABC.
Running a business won’t suddenly make you happy
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I work from about 7 a.m. to 1 p.m. every day, and only do client work Monday through Thursday. I spend Friday putting up blog posts and writing code for personal projects. Sometimes the weather calls and I spend Friday afternoon on a mountain, or at the beach, or riding my bicycle. I can live
July 2015 Reading
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Me and Earl and the Dying Girl Get Me and Earl and the Dying Girl on Amazon.com Get Me and Earl and the Dying Girl on Amazon.ca I got this book because the movie looked interesting and I generally like to read the book before I see a movie. That said, I hope the movie
You’re not Sheeple
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Just because someone has an idea for your business doesn’t mean it’s the best idea. Don’t follow blindly and don’t let yourself get in that comfortable space where you just let things roll along without striving for something better.
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