Microsoft gets a pretty bad wrap for it’s browsers. IE (specifically version 6) has been a thorn in the side of every web developer for years. With that type of history it’s sometimes hard to give MS credit when they do right.
In IE 10 ‘do not track’ will be enabled by default, and I think that’s the exact right thing to do for users.
DNT will be enabled in the “Express Settings” portion of the Windows 8 set-up experience. There, customers will also be given a “Customize” option, allowing them to easily switch DNT “off” if they’d like.
I know what DNT is, and I’ve never bothered to turn it on. I even know that I’d prefer not to be tracked. If ‘power users’ like me just can’t be bothered to even find the feature and turn it on, you know that non-tech users don’t have it on either. I’d be surprised if they even know it exists. During the set up process users are presented with an opportunity to turn it off if they don’t mind being tracked.
Yes this sucks for advertisers, but MS’s customers aren’t advertisers. They are doing the right thing for their customers.